Creating personalisation at scale used to mean massive creative teams, endless segmentation, and rising costs. AI has rewritten that rulebook.

Generative technology now enables dealerships to produce thousands of tailored messages, visuals, and offers automatically, all powered by real-time CRM and market data.

Charles Isles, Head of Product at Ebbon Intelligence, explains:

“AI takes the heavy lifting out of bespoke communication. It allows scale to feel personal, and automation to feel human.”

The trick lies in the orchestration. AI handles the scale, humans define the strategy. Together they create a sense of intimacy that no single channel can achieve alone.

Simon West-Oliver, CCO at Ebbon Intelligence, adds:

“When personalisation feels mechanical, it fails. AI gives us the tools to deliver nuance, as long as we remember it is there to serve the customer, not the algorithm.”

This is where marketing becomes craftsmanship again: creative, responsive, and tuned to the individual, even at enterprise scale.