From Chatbots to Predictive Analytics—What’s Really Delivering Results

AI isn’t just transforming car sales—it’s changing how relationships with buyers are built. But what tools are actually delivering on the hype?

Chatbots: Potential Meets Pitfalls

Chatbots offer 24/7 responsiveness and fast lead qualification. But when poorly trained, they frustrate more than they convert.

Ebbon Intelligence’s Steve Larkin warns:

“A poorly trained chatbot can give customers a potentially terrible experience, and they might never return.”

However, when implemented correctly, the results speak for themselves:

• +36% in customer engagement

• +50% in showroom appointments

• Up to 30% more qualified leads

Predictive Analytics: The Quiet Powerhouse

Often overlooked, predictive analytics is quietly reshaping how dealerships make decisions. By analysing sales data, web activity, and trends, dealers can:

• Reduce stock issues

• Improve profit margins by 15%

• Forecast buyer behaviour with precision

Simon West-Oliver from Ebbon calls it a game-changer:

“Mass-Bespoking is definitely an evolving trend… AI captures customer buying cycles and preferences, allowing dealers to be there in the moments that matter.”

Personalisation: The Amazon Effect Hits the Forecourt

Car buyers now expect personalised journeys from start to finish. AI-powered platforms can tailor web content and comms to mirror buyer intent with pinpoint accuracy.

Charles Isles notes:

“It’s not just ‘I want a car.’ It’s ‘I want this specific car.’”

Takeaway

The right AI tools implemented with care can elevate every touchpoint in the car buying journey—from the first click to the final sale.