According to different studies, between 83-92% of online purchase decisions are driven by visual elements. And with so much more of the automotive buyer journey now happening online, not on the forecourt, effective visual marketing is becoming a “make or break” success factor for most dealerships.
And it’s not just customers who have higher expectations. Third-party sales platforms are increasingly demanding too. It is now usual for sites to require 40+ images, which need to be produced consistently in their required format. Up until now, creating accurate, high quality, and compelling photos and videos has been expensive, time consuming, or both.