The Shift is On. Are You Ready?

The automotive industry is undergoing a seismic shift. In both the UK and US, dealerships are no longer asking if AI will affect their business—only how fast they can integrate it.

A recent survey revealed that 64% of dealerships had already dipped their toes into AI by late 2024, and a staggering 95% now view AI as critical to future success. This isn’t a trend—it’s a tectonic movement.

Follow the Money—and the Results

It’s not just a theoretical conversation. Results are in.

• 55% of AI-using dealerships report ROI increases of over 20%.

• Showroom appointment rates? Up by 27%.

• Lead-to-sale conversions? 26% higher than their AI-less competitors.

And the investment shows no sign of slowing down. Over 80% of dealerships plan to boost AI spending in 2025, with many increasing budgets by over 25%.

Why It’s Happening Now

Today’s customers expect immediate, tailored interactions. Dealerships, battling staff shortages and razor-thin margins, need tools that boost efficiency and profitability—fast.

AI is not just filling that gap. It’s redefining it.

Takeaway

AI is no longer optional for auto retailers—it’s essential. Those that lean in strategically are reaping tangible rewards in revenue, engagement, and customer satisfaction.